Vision, Mission and Values

Our Vision

We seek to be the pioneers in the field of air conditioner distribution and maintenance in Egypt, by providing innovative and advanced solutions that meet the diverse needs of our customers. We aspire to be the first choice for individuals and companies when considering purchasing or maintaining air conditioning systems, while adhering to the highest standards of quality and excellent service. We believe in the importance of sustainability and innovation, and we work to achieve this by developing the competencies of our team and using the latest technologies in the field of home appliances, air conditioning and refrigeration. Our goal is to provide a comfortable and healthy environment for all our customers, which contributes to improving their quality of life and increasing the efficiency of their business.


In our company, we are committed to providing the best solutions in the field of air conditioning and electrical appliances to our customers by providing high-quality products from the most prominent international brands. We strive to meet the needs and expectations of our customers by providing comprehensive services that include sales, maintenance, and installation. We specialize in installing and maintaining electrical equipment at the hands of the best engineers and technicians to ensure the efficiency and excellent performance of air conditioning systems. Our goal is to provide reliable and fast services, while maintaining the highest standards of quality and professionalism in everything we do.

Our Values

1- Respect for People:
        We promote a diverse culture and a commitment to mutually respect our employees, our customers and our communities.
2- Collaboration - “TEAMWORK”
        We value teamwork – working together to achieve common goals is the foundation of our success.
3- Integrity:
        We do what is right for our customers, our communities, our shareholders and ourselves.
4- Leadership
        We value people at every level who lead by example, take pride in what they do and inspire others
5- Autonomy:
        We all share responsibility for our company as a whole and for its results. We have a social responsibility and we carefully protect the positive image of our company.
6- Customer Focus:
        We shall be the solution provider of first choice in our selected markets. All of our decisions are taken with the customer in focus. Working in partnership, we aim to add value for our customers, as well as for our company.
        We promote an innovative culture and attitude. We think differently and strive to apply innovative thinking and creativity to everything we do. Innovation is a key driver for our growth.